Case study on consumer behaviour colgate

A study on customer satisfaction towards toothpaste

Therefore, there is widespread use of sales promotion schemes. A certain minimum incentive is necessary if the promotion is to succeed. Creates up sell and cross sell opportunities: When you package or bundle products around a theme or solution, you can often generate sales of multiple items rather than a single item. Sub culture includes nationalities, religions, racial group and geographic regions. A process of buying starts in the minds of the consumer, which leads to the finding of alternatives between products that can be acquired with their relative advantages and disadvantages. In Dr. Colgate Active Salt. Some people, for example, can taste the difference between generic and name brand foods while many cannot.?

Price deals work most effectively when price is the consumer's foremost criterion or when brand loyalty is low. The step to widen and exploit new market segments by developing products such as the new Colgate Max Fresh which serves the purposes of both the consumers who need toothpaste to increase their physical appearance by whitening their teeth and giving them a fresh breath as well as those who need it to be therapeutic creates an opportunity for the company to increase its sales as it is able to sell to both groups of consumers the same product.

In between the stage of receiving the stimuli and responding to it, the consumer goes through the process of making his decision. Some of the two Primary Sources are: Questionnaires: The questionnaire is made for the customer feedback for new products such as new Colgate toothpaste.

Case study on consumer behaviour colgate

Marketing might sometimes be said as the art of selling products, but selling is only a small fraction of marketing. Personal leadership also include three fundamental global values of the company: Caring, Continuous Improvement and Global Teamwork ColgatePalmolive Annual Report , p. Selective perception occurs when a person is paying attention only to information of interest.? Size of incentives: The marketer has to determine how much incentive should be offered. A person's behavious is influenced by many small groups. Colgate Sensitive 4. Also the reason why dairy milk was preferred was because of the taste. Consumer is the person who consumes the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. For example, many couples undergo divorce.

Note that even when this is done with a sincere intent, its potential is limited by legitimate differences in values illustrated above. Consumer Personality Factors: There are two factors mainly influencing the consumers for decision making: Risk aversion and innovativeness.

Robert Walberg, Sales promotions include incentive offering and interest creating activities which are generally short term marketing events other than advertising, personal selling, publicity and direct marketing.

consumer behaviour towards colgate

Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new concept of sweet snacking". Consumers do not always act or react as the theory would suggest.

Consumer behaviour towards toothpaste brands pdf

For example users of particular brand of soap for years, regular visitors to particular restaurant fall in this category. Christian Peterson Sales Promotion is any method of informing persuading or reminding consumers about the marketing mix of product, place and price which have been assembled by the many of the Marketing Managers. It can also be between consumers. Also, a literature review can be interpreted as a review of an abstract accomplishment. At the end of the first part the competitive advantage of Colgate will be mentioned. Some are primary groups includes family, friends, neighbours and coworkers. Some like variety more than others, and some are more receptive to stimulation and excitement in trying new stores.? The money saved can be used to fill up the gap left by lowering prices of the products. The knowledge of consumer behavior helps the marketer to understand how consumers think, feel and select from alternatives like products, brands and 33 the like and how the consumers are influenced by their environment, the reference groups, family, and salespersons and so on. The president in fact wants the foreign countries to adopt this plan as it addressed the needs of the customers and was much cheaper. Two types of deal loaders are most typical. Companies that operate internationally face several challenges when deciding on marketing strategies to adopt when launching of new products in different countries. Consumer involvement will tend to vary dramatically depending on the type of product.? Dryden outlines price sensitivity as intentional waiting by customers to purchase items only when they are promoted in a sale, rather than buying them at the regular retail price.
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Colgate palmolive case study