Chocolate marketing 4p and 4c

marketing mix 7p

You can also follow tutor2uBusiness on Twitter, subscribe to our YouTube channelor join our popular Facebook Groups. These are traditional speciality stores and deal in one product line.

Process: This is the execution of your service. When a brand is registered with trademark authority, the owner gets exclusive authority to use. A customer is not bound to actually go to a physical location to meet a need and there is an endless variety of places online to do so.

We have experienced companies that have set a low price and product never moved. Warehouse Showrooms: IKEA, a Swedish firm sells furniture, household goods and kitchen accessories through catalogues across the world. The organisations between the marketer and the consumers are known as intermediaries.

traditional marketing mix

Within the total cost to satisfy a customer need, price becomes one of the many factors. Therefore, research should be an ongoing process. Advertising effectiveness can be judged through pretest, and posttest.

Convenience stores may also be located at the corner of your street. For example, rather than businesses being concerned with locations of stores, it might be more beneficial to think of consumer convenience and offer online shopping. Speed up your turnaround time.

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Marketing Mix (Basic 4P's)