Companies that are known for sourcing their raw materials in a sustainable fashion, treating their employees fairly, donating to charitable organizations, and campaigning for the protection of the environment naturally have to be ethical in their marketing to match this.
London: Mintel. What safeguards do companies enact to ensure ethical behavior among salespeople and sales managers?
Yet training alone is insufficient. From academics to astute businessmen, many people have studied the relationship between making money and doing the right thing, and yet little agreement has been reached over the matter. Through sales ethics and ethical marketing, responsibility, fairness, and honesty are promoted.
The difficulty for most of us is that while there may be an official company code, ethical issues are dilemmas, the answers to which, in a business context, may depend on conditions and circumstances as well as moral positions.
In that instance, the salesperson should not follow through on the request, though it might make sense to see if the policy can be changed. Group meetings with your sales team are a uniquely beneficial environment.