Ethical issues in sales

ethics in sales promotion ppt

Companies that are known for sourcing their raw materials in a sustainable fashion, treating their employees fairly, donating to charitable organizations, and campaigning for the protection of the environment naturally have to be ethical in their marketing to match this.

London: Mintel. What safeguards do companies enact to ensure ethical behavior among salespeople and sales managers?

ethical issues in sales promotion

Yet training alone is insufficient. From academics to astute businessmen, many people have studied the relationship between making money and doing the right thing, and yet little agreement has been reached over the matter. Through sales ethics and ethical marketing, responsibility, fairness, and honesty are promoted.

The difficulty for most of us is that while there may be an official company code, ethical issues are dilemmas, the answers to which, in a business context, may depend on conditions and circumstances as well as moral positions.

describe the ethical and legal issue in sales distribution.

In that instance, the salesperson should not follow through on the request, though it might make sense to see if the policy can be changed. Group meetings with your sales team are a uniquely beneficial environment.

Ethical issues in marketing

Download preview PDF. In Baker, M. Day in and day out, you have to be the ethical model for your sales team to follow. Do you go further and suggest an imminent price increase to achieve your objective? Then the salesperson may get a reputation for being untrustworthy. A good example is when telecommunication companies claim that you can get coverage no matter where you are with their service, or when internet service providers claim you will get upload and download speeds that they cannot possibly deliver. Are they following ethical, trust-building practices? Review Questions Do salespeople deserve the image or negative stereotype? Taking a customer to play may be a different story; such a game may be a time to strengthen a relationship, as long as the customer does not feel manipulated or obligated. Yet training alone is insufficient. As long as the special request can be provided to anyone who asks for it, no law is broken.
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How Sales Managers Can Establish Ethical Behavior in Sales Teams