In order to reach its large customer base Tesco have distributed its stores as Superstores, Home plus, Express and Metro Duncan, The promotional techniques of Tesco includes charity, advertising through media, point of sales, providing discounts and offers, sponsorships etc.
This helps the company to improve its product lifecycle management process and for improving its supply chain management process. But Tesco faces fairly high threat of substitute for non-food items like cloths.
They are less likely to travel to supermarkets to shop compared with the younger generation. For recovering the current weaknesses of Tesco, it is recommended that the company focus on healthy products and services.
It must be noted that food is the last thing that customers will cut back on. Piercy N.