Writing a brief for a design agency
Fabrik created the name for its new e-navigation and compliance platform To give you a sense of what to include, here are the core sections of an effective design brief.
Each goal comes with a unique set of techniques and methods to try.
Writing a brief for a design agency
What is the problem exactly? What type of car they drive? Emotional marketing rules the day because it generates maximum feedback. What other plans for the business might need to be considered when creating your new brand? What other assets does the client expect at the completion of the project? The name of the competitor company and their website address would be useful. Project overview The project overview is where you should provide a detailed description of the project that includes as much context and background as possible. What is your target audience? Knowing what websites customers visit and brands they buy into, can help inform you about the design styles that appeal to them, what type of content they like. Populated with the right information, the design brief has the potential to be one of your most powerful tools.Where do you want to be at the end of the project to set you up to achieve those big goals? Where to start Essentials Checklist Further reading Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into creative development?
Fashion design brief example
At Fabrik, we often deal with a broad collection of different design briefs from a range of clients, and potential clients. If you ranked your competitors in order from best to worst, where would you put yourselves? Thus, True Agency compiled a useful list including the 4 key areas to address to get the best out of your digital agency. Providing a ballpark budget or a range is fine. If you come to terms with the design team on everything outlined in brief, consider having a kick-off meeting to start the project. Simple enough. On top of thinking about demographics and psychographics, I love asking the following questions: What does their family structure look like? The copy that needs to be included marketing copy, contact information, etc.Creating a brief for a website project? Do you use tools to measure statistics and conversions? Again, it is important to state this in the brief, along with the reasons the project did not succeed, as this may influence the approach of the agency responding to the brief.
Fabrik has created an engaging student campaign for City University that extends beyond the traditional welcome pack The AA, for example, was transformed at the briefing stage from a car breakdown rescue service into 'Britain's fourth emergency service'.
We want to establish who your perfect customer is. This might mean looking at your manifesto, or the goals and ambitions of your business overall, or it may mean simply conducting an interview where you discuss your history and background with your new designer.
Sometimes, by digging a little deeper into the why, you can discover alternative solutions that strategically meet the needs of your clients.
The more information you can share about your project here, the better. The company profile section of a design brief informs all the other aspects of the brief, from what the project is trying to achieve, to the information included.
