Fabrik created the name for its new e-navigation and compliance platform To give you a sense of what to include, here are the core sections of an effective design brief.
Each goal comes with a unique set of techniques and methods to try.
Where do you want to be at the end of the project to set you up to achieve those big goals? Where to start Essentials Checklist Further reading Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into creative development?
Creating a brief for a website project? Do you use tools to measure statistics and conversions? Again, it is important to state this in the brief, along with the reasons the project did not succeed, as this may influence the approach of the agency responding to the brief.
Fabrik has created an engaging student campaign for City University that extends beyond the traditional welcome pack The AA, for example, was transformed at the briefing stage from a car breakdown rescue service into 'Britain's fourth emergency service'.
We want to establish who your perfect customer is. This might mean looking at your manifesto, or the goals and ambitions of your business overall, or it may mean simply conducting an interview where you discuss your history and background with your new designer.
Sometimes, by digging a little deeper into the why, you can discover alternative solutions that strategically meet the needs of your clients.
The more information you can share about your project here, the better. The company profile section of a design brief informs all the other aspects of the brief, from what the project is trying to achieve, to the information included.